Module 10 — Marketing Engine: Proof is the Marketing (Lesson)

The core idea

You don’t win because you do better work.

You win because your work is visible.

Proof Packs turn “trust me” into “here’s the proof.”

The Proof Pack flywheel

Job → Proof Pack → Review ask → Review response → GBP post → Website gallery → City/service page → next lead

SOPs

• Proof Pack:
• Review SOP:

The rule

If it isn’t documented, it didn’t happen.

Do this next (assignment)

• Run this lesson on a real job or a mock walkaround.
• Capture a Proof Pack for the scenario.
• Do the Final Walk.

References (SOPs + checklists)

• Proof Pack SOP:
• Final Walk checklist:

Printables

• Operator Checklist Pack (truck copy):

Gear Box (Amazon)

(Insert the relevant Gear Box module for this lesson here.)

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