Module 4 — House Wash: Bundles That Sell (Lesson)

What you’re doing today

You’re going to learn how to sell a house wash like a pro: as an exterior refresh, not a pile of line items.

Why this matters

Bundles increase ticket size without feeling pushy — if you can show proof and set expectations.

Tools & materials (minimum viable)

• Proof Pack photos (before/after)
• A simple bundle menu (3 options)
• A default application lane you can explain simply:
  • DS is the recommended baseline for most house wash work
  • 12V can work to start, but it’s not the endgame for most operators

The easy bundles (start here)

• House wash + windows
• House wash + gutters
• House wash + flatwork
• House wash + roof wash (when it’s clearly needed)

HOA note: in a lot of neighborhoods, roof cleanliness is enforced. If you see a dirty roof, don’t ignore it — mention it professionally as a separate service.

Step-by-step: how to present bundles (foreman script)

1. Start with the result: “Full exterior refresh.”
2. Show 1–2 before/after examples (Proof Pack).
3. Offer 3 options:
   • Good: House wash
   • Better: House wash + one add-on
   • Best: House wash + multiple add-ons
4. Set one expectation up front (stains/oxidation/hard-water).
5. Confirm scope in one sentence.

Decision points

• If the customer is price-sensitive:

  • keep the bundle, adjust scope (not quality).

• If there’s oxidation risk:

  • do not promise restoration; document exceptions.

• If you’re tempted to buy a new tool to “close the job”:

  • sanity check it: would that money be better spent on leads this week?
  • rent what you can’t afford yet; graduate your equipment as the work proves itself

Common mistakes + fixes

• Selling “pressure washing” as the product
  • Fix: sell the outcome + protection + consistency.
• Bundling without proof
  • Fix: Proof Pack first, bundles second.

What good looks like

• Customer can repeat back what’s included.
• You have proof to back up the upsell.

How to prove it (Proof Pack)

• Before/after of the primary service
• 1 before/after of the add-on you’re recommending

Do this next (assignment)

• Write a 3-tier bundle menu for house wash.
• Pick 3 Proof Pack examples you’ll use to sell bundles.

References

• Proof Pack SOP:

Printables

• Operator Checklist Pack (truck copy):

Gear Box (Amazon)

(Insert the relevant Gear Box module for this lesson here.)

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