Core • Module 10 — Marketing engine
Module 10 — Marketing Engine: City Pages + Topical Authority (Lesson)
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Module 10 — Marketing Engine: City Pages + Topical Authority (Lesson)

The moat

Service pages are your storefront.

City pages are your neighborhood map.

What wins

A repeatable template driven by proof:

Authority Lens: Authority isn’t one number. It’s whether Google trusts you as the best answer. Unique proof + helpful detail builds trust. Thin clones reduce it.

  • service explanation
  • common mistakes homeowners make
  • your process
  • proof packs
  • FAQs

Source doc

Policy

Do not publish dangerous chemical recipes.

Teach safety + decision logic.

Do this next (assignment)

  • Run this lesson on a real job or a mock walkaround.
  • Capture a Proof Pack for the scenario.
  • Do the Final Walk.

References (SOPs + checklists)

  • Proof Pack SOP: 04_sops/proof-pack/proof-pack-sop-v1.md
  • Final Walk checklist: 04_sops/universal/final-walk-checklist-v1.md

Printables

  • Operator Checklist Pack (truck copy): 03_curriculum/printables/operator-checklist-pack-v1.md

Gear Box (Amazon)

Gear Box links (Amazon): Coming soon.

Disclosure: As an Amazon Associate, we earn from qualifying purchases.

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