Module 10 — Marketing Engine: City Pages + Topical Authority (Lesson)

The moat

Service pages are your storefront.

City pages are your neighborhood map.

What wins

A repeatable template driven by proof:

Authority Lens: Authority isn’t one number. It’s whether Google trusts you as the best answer. Unique proof + helpful detail builds trust. Thin clones reduce it.

• service explanation
• common mistakes homeowners make
• your process
• proof packs
• FAQs

Source doc

Policy

Do not publish dangerous chemical recipes.

Teach safety + decision logic.

Do this next (assignment)

• Run this lesson on a real job or a mock walkaround.
• Capture a Proof Pack for the scenario.
• Do the Final Walk.

References (SOPs + checklists)

• Proof Pack SOP:
• Final Walk checklist:

Printables

• Operator Checklist Pack (truck copy):

Gear Box (Amazon)

(Insert the relevant Gear Box module for this lesson here.)

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