Module 10 — Marketing Engine: Resources Hub + Gating (Lesson)

The model

Ungated pages for SEO.

Gated downloads for list growth.

What to gate

Operator Checklist Pack:

• comms timeline
• proof pack
• quote intake
• QA scorecard

Source docs

The promise

We give away the process.

We win on execution.

Do this next (assignment)

• Run this lesson on a real job or a mock walkaround.
• Capture a Proof Pack for the scenario.
• Do the Final Walk.

References (SOPs + checklists)

• Proof Pack SOP: 04_sops/proof-pack/proof-pack-sop-v1.md
• Final Walk checklist: 04_sops/universal/final-walk-checklist-v1.md

Printables

• Operator Checklist Pack (truck copy): 03_curriculum/printables/operator-checklist-pack-v1.md

Field Guide & Interactive Calculator (tbsoftwash.com)

📈 Local SEO, Authority Moat & Content Engine Blueprints:

• Founder's Blueprint for Local Exterior Cleaning SEO →
• Property Manager's Exterior Maintenance Blueprint →
• Explore the Live TBSoftWash Resources & Interactive Calculator Hub →

Gear Box (Amazon)

Jobsite Content Capture & Proof-Pack Marketing Kit

• UBeesize 64" Adjustable Phone Tripod — hands-free time-lapses, B-roll, and matched before/after proof shots on every job.

• Arkwright Surgical Huck Towels — keeping camera lenses and glass spotless in humid Florida spray zones.

• GigaTent Pop-Up Pod — shaded mobile station for reviewing footage and uploading Proof Packs before leaving the driveway.

• NEEWER KM19 Wireless Lavalier Microphone (iPhone/Android) — crisp voice audio over pressure washer background noise for Reels and YouTube Shorts.

Disclosure: As an Amazon Associate, we earn from qualifying purchases.