Core • Module 10 — Marketing engine
Module 10 — Marketing Engine: Resources Hub + Gating (Lesson)
← Prev

Module 10 — Marketing Engine: Resources Hub + Gating (Lesson)

The model

Ungated pages for SEO.

Gated downloads for list growth.

What to gate

Operator Checklist Pack:

  • comms timeline
  • proof pack
  • quote intake
  • QA scorecard

Source docs

The promise

We give away the process.

We win on execution.

Do this next (assignment)

  • Run this lesson on a real job or a mock walkaround.
  • Capture a Proof Pack for the scenario.
  • Do the Final Walk.

References (SOPs + checklists)

  • Proof Pack SOP:
  • Final Walk checklist:

Printables

  • Operator Checklist Pack (truck copy):

Gear Box (Amazon)

(Insert the relevant Gear Box module for this lesson here.)

Disclosure: As an Amazon Associate, we earn from qualifying purchases.