Core • Module 10 — Marketing engine
Module 10 — Marketing Engine: Resources Hub + Gating (Lesson)
Module 10 — Marketing Engine: Resources Hub + Gating (Lesson)
The model
Ungated pages for SEO.
Gated downloads for list growth.
What to gate
Operator Checklist Pack:
- comms timeline
- proof pack
- quote intake
- QA scorecard
Source docs
The promise
We give away the process.
We win on execution.
Do this next (assignment)
- Run this lesson on a real job or a mock walkaround.
- Capture a Proof Pack for the scenario.
- Do the Final Walk.
References (SOPs + checklists)
- Proof Pack SOP:
- Final Walk checklist:
Printables
- Operator Checklist Pack (truck copy):
Gear Box (Amazon)
(Insert the relevant Gear Box module for this lesson here.)
Disclosure: As an Amazon Associate, we earn from qualifying purchases.