Module 9 — Sales: The Trust Sandwich Estimate (Lesson)

What sells at top 50–75% pricing

Not hype.

Not “best price.”

It’s:

• clarity
• proof
• process

The Trust Sandwich (structure)

Top layer: what we reviewed + what “done” looks like.

Middle: treatment plan + what’s included / not included.

Bottom layer: scheduling + expectations + proof.

Use the template

Proof layer

Attach or link:

• plant protection protocol
• proof pack example
• insurance/proof docs (if requested)

Terms

Do this next (assignment)

• Run this lesson on a real job or a mock walkaround.
• Capture a Proof Pack for the scenario.
• Do the Final Walk.

References (SOPs + checklists)

• Proof Pack SOP: 04_sops/proof-pack/proof-pack-sop-v1.md
• Final Walk checklist: 04_sops/universal/final-walk-checklist-v1.md

Printables

• Operator Checklist Pack (truck copy): 03_curriculum/printables/operator-checklist-pack-v1.md

Field Guide & Interactive Calculator (tbsoftwash.com)

💼 Commercial & HOA Proposal Templates + Interactive Estimators:

• Florida HOA Pressure Washing RFP Template (F.S. § 720.3055 10% Rule Calculator) →
• Florida HOA & Condo Exterior Maintenance Guide →
• Pre-Listing Home Inspection & Exterior Cleaning ROI Calculator →
• How to Measure a Roof Remotely for Soft Wash Quotes →

Gear Box (Amazon)

Field Estimating, Test-Spot & Proof Pack Kit

• UBeesize 64" Phone Tripod — filming walkaround video estimates and before/after Proof Packs.
• Chemical Guys Acc_136 32oz Acid/Chemical Sprayer + 0-14 pH Test Strips — running live 60-second on-site test spots during HOA & commercial walkarounds.
• XTRATUF Men's Ankle Deck Boots + HUK Performance Work Apparel — clean, uniform on-site estimator presentation.

Disclosure: As an Amazon Associate, we earn from qualifying purchases.